The Causal Map app

Evaluators, researchers, and consultants use Causal Map to understand what people say causes what in interviews, reports, and surveys, then turn those findings into clear, evidence-based answers.

1

Upload

Import your interviews, transcripts, reports, or survey responses.

2

Code

Read through your sources and mark the causal connections people describe (“the training improved my confidence”). Do this by hand, or use AI to help with larger datasets.

3

Filter

Split by stakeholder group, theme, or outcome. Compare who says what.

4

Analyse

Identify key drivers and outcomes. Find consensus and disagreement. Spot unexpected factors. Trace pathways from causes to effects.

5

Report

Generate interactive maps and visual reports where every finding links back to the source text.

Hands-on coding

A clean interface for close reading. You read your sources and highlight causal claims as you go. Manual coding works well for up to around 30 interviews and gives you the closest engagement with your data. Ideal for students and researchers.

Optional AI coding

For larger datasets (hundreds of documents), AI extracts causal connections at scale while you review and edit. AI handles the routine extraction; you make the analytical judgements. Human oversight throughout. Learn more.

Questions you can answer

Does the programme work the way it is supposed to? Which factors matter most? Do different groups describe different pathways? What is unexpected? The Guide documents over twenty question types with worked examples.

Manual and AI coding

Manual coding works well for up to around 30 interviews and gives you the closest engagement with your data. Many researchers and students prefer this approach.

For larger projects (hundreds of documents), add AI coding. AI extracts causal links at scale; you review, edit, and interpret. With AI, Causal Map can find meaning in volumes of qualitative data that no other method can handle.

Beyond the app

Consultancy — Include us in your analytical team. We code your data and deliver visual reports. Learn more.

QualiaInterviews — Conduct AI-powered qualitative interviews, then import directly into Causal Map. qualiainterviews.com.

The Guide — Comprehensive documentation on causal mapping concepts, workflows, and best practice. garden.causalmap.app.

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